Lux Sales Consulting Reviews

Lux Sales Consulting Reviews Founder

Ramzi boasts about Lux Sales Consulting’s innovative approach to lead generation and sales optimization. They highlight Lux’s emphasis on providing a system that guides businesses through the entire lead-to-sales process. Ramzi praises Lux’s expertise in optimizing each stage of the process to drive revenue growth effectively.

They also emphasize Lux’s commitment to using organic, nurtured-based, compliant, and non-salesy methods, contrasting them with more traditional and potentially less effective strategies such as relying solely on paid advertising. Additionally, Ramzi may commend Lux for its ability to adapt to the changing business landscape, particularly in the virtual world, where Lux’s services are tailored to enable client interactions without the need for in-person meetings.

While their promises sound enticing, we can’t help but wonder if their methods truly deliver as advertised.

But before getting into the review…

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The Founder

Lux Sales Consulting Reviews Founder Ramzi Malas

Ramzi Malas, hailing from Montreal, Canada, boasts a history as a former financial planner and entrepreneur. Armed with the CFP designation and membership in the Institute of Financial Planners of Quebec, his background suggests a familiarity with the intricacies of financial management.

In his previous role as a financial planner, Ramzi collaborated with various professionals in the financial sector, including investment advisors, lending advisors, private wealth consultants, and insurance advisory services. His purported ability to identify and address clients’ wealth management needs raises eyebrows, considering the often opaque and convoluted nature of financial services.

Asserting his proficiency in sales, both institutionally and from a customer perspective, he claims to have honed this skillset over time. Ramzi purports to utilize this expertise to craft digital sales funnels and strategies, presumably with an air of skepticism regarding the efficacy of such approaches in an ever-evolving market landscape.

Allegedly, Ramzi has founded two successful start-up ventures and currently offers consulting services through Lux Sales Consulting. His assertion of adapting swiftly to the rapid evolution of marketing and technology raises questions about the extent of his adaptability and whether it truly provides a significant edge over competitors in the field.

Is his CFP Legit?

The CFP designation stands for Certified Financial Planner. It is a professional certification granted by the Certified Financial Planner Board of Standards, Inc. (CFP Board) in the United States and by other organizations affiliated with Financial Planning Standards Board (FPSB) in other countries through affiliated organizations.

To obtain the CFP designation, individuals must meet specific education, examination, experience, and ethics requirements set by the certifying body. This certification is recognized internationally and signifies that the individual has met rigorous standards in financial planning, including areas such as investments, insurance, taxation, retirement planning, and estate planning.

If you want to check if an individual has legit CFP, you can usually go find them at CFP Board’s website or here but could not find anyone named Ramzi Malas in their system.

Anyone could claim anything until you try to find receipts to their claims and fact check their legitimacy. In this case, Ramzi’s CFP claim is doubtful since his name cannot be found in the CFP Board’s website.

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What is Lux Sales Consulting?

“SLS Framework that guarantees at least 5 ideal client appointments or you pay nothing”

Here’s a rough idea of how Lux might help their clients from selecting a niche down to closing deals/sales:

Selecting a Niche

Lux might assist clients in identifying and selecting a target niche market by leveraging data from LinkedIn Sales Navigator. This tool allows them to conduct advanced searches and filter potential leads based on various criteria such as industry, job title, company size, and geographic location. By analyzing this data, Lux can help their clients pinpoint profitable niches with high potential for generating leads.

Lead Generation

Once the niche is identified, Lux can use LinkedIn Sales Navigator to generate leads within that specific market segment. They may create targeted outreach campaigns to connect with prospects and initiate conversations. Additionally, Lux might employ a messenger campaign to send personalized messages or automate connection requests, helping to engage leads and nurture relationships effectively.

Lead Nurturing

After initiating contact with leads, Lux can use a specific messenger campaign to address rebuttals or objections and continue nurturing prospects through the sales funnel. This could involve providing valuable content, answering questions, and offering solutions tailored to the prospect’s needs and pain points. By maintaining regular communication and providing relevant information, Lux helps keep leads engaged and moves them closer to conversion.

Closing Deals/Sales

To facilitate the closing of deals or sales, Lux might utilize Close CRM in conjunction with their funnel builder for automation. Close CRM helps track leads, manage pipelines, and streamline the sales process, allowing Lux to effectively manage and prioritize leads based on their stage in the sales funnel. By integrating Close CRM with their automation tools, Lux can automate follow-up tasks, schedule appointments, and send personalized communications, ultimately increasing efficiency and driving conversions.

Lux’s approach likely involves a combination of data-driven lead generation strategies, reach out in a personalized way, targeted messaging, and sales processes facilitated by the use of advanced tools and automation technologies.

Lux Sales Consulting Reviews

How is it an SLS?

Lux Sales Consulting positions itself as an SLS (Sales Lead System). Let’s break down what this means:

  1. Sales Focus:
    • SLS stands for Sales Lead System. It emphasizes a strategic approach to generating and managing sales leads.
    • Lux Sales Consulting aims to help businesses attract, nurture, and convert potential clients into paying customers.
  2. Components of an SLS:
    • Lead Generation: Lux Sales Consulting assists in creating lead generation strategies. This involves identifying potential clients and capturing their interest.
    • Lead Nurturing: Once leads are generated, the focus shifts to nurturing them. This includes building relationships, providing value, and guiding leads through the decision-making process.
    • Conversion Optimization: The ultimate goal is to convert leads into actual sales. Lux Sales Consulting likely provides strategies to optimize conversion rates.
  3. Customized Approach:
    • Lux Sales Consulting tailors its services to individual consultants or businesses. They likely analyze specific needs, industry nuances, and client profiles to create personalized solutions.
  4. Technology Integration:
    • An effective SLS often involves leveraging technology. Lux Sales Consulting may recommend tools, automation, and systems to streamline lead management.
  5. Measurable Results:
    • SLS success is measured by tangible outcomes: increased sales, improved conversion rates, and a robust pipeline of qualified leads.
    • Lux Sales Consulting likely emphasizes tracking and analytics to demonstrate the impact of their services.

Lux Sales Consulting provides a system that guides businesses through the entire lead-to-sales process, focusing on optimizing each stage to drive revenue growth.

Typical Pricing Structure of Lux Sales Consulting

Lux Sales Consulting might ask you for just under $15,000 upfront before they would start working with you. While the service might bring value and success within your niche, the initial investment is a considerable amount, making it potentially costly for some.

Refund Policy

Lux appears to have a refund policy if after 90 days you hadn’t booked 5 ideal client appointments, but had followed the required steps, you would be eligible for a money-back guarantee. This guarantee applies if the framework works but you haven’t achieved the specified outcome. This refund policy seems to be outlined in the contract for transparency and setting clear expectations for clients.

Lux honors its refund policy without significant pushback if the client closely follows the terms outlined in the contract.

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How can Lux Sales Consulting’s Strategy go Wrong?

High Client Acquisition Costs

If Lux is spending too much on client acquisition without achieving a corresponding return on investment, it could strain their profitability and sustainability.

Poor Conversion Rates

Even if Lux generates leads, if their conversion rates are low due to ineffective sales processes or messaging, it could lead to dissatisfaction among clients and impact their ability to retain clients or attract referrals.

Insufficient Customer Support

If Lux fails to provide adequate support or communication to their clients throughout the engagement, it could lead to dissatisfaction and churn.

Lux Sales Consulting Reviews


Lux Sales Consulting’s strategy may be more suitable for certain types of businesses, such as those in B2B industries or those with longer sales cycles. Longer sales cycles are common in industries where the products or services being sold are complex, expensive, or require significant consideration and research before purchase. B2B (business-to-business) sales mentioned as an example is where products or services may involve large investments, multiple stakeholders, and a lengthy procurement process.

Businesses with short sales cycles or transactional sales may not benefit as much from Lux’s lead generation and sales optimization services.

Before leaving…

If you are serious about starting your own online business, I highly recommend you to check out my #1 recommendation.

This is simply the BEST business to start right now and it made me $30,391 in the last month alone. (*and sky’s the limit*)

Go here to start leasing leads to small business owners and become a digital landlord

Best Business To Start >>