Impact Theory University Review

Impact Theory University Review

Tom Bilyeu’s background as a co-founder of Quest Nutrition provides credibility to Impact Theory University, an online learning platform promising personal and professional growth. His experience in building a successful company from the ground up, coupled with his commitment to personal development, shapes the foundation of the university’s offerings.

However, like any other good consumer that tends to evaluate products or services critically, comparing the prices to other places where you can learn online for free, one might feel like they’re paying too much.

Make sure to read my review on Impact Theory University to ensure whether or not you’re getting the most value for your money.

But before getting into the review…

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The Founder

Impact Theory University Review Tom Bilyeu

Tom Bilyeu is an accomplished entrepreneur and the founder of Impact Theory University. Born in 1976, he co-founded Quest Nutrition alongside Ron Penna and Mike Osborn, fellow veterans of the software industry in 2010. It is a company specializing in healthy snacks and known for its protein-packed nutrition bars and other health-focused foods.

The company’s early success was fueled by distributing free samples to fitness influencers, leveraging the burgeoning fitness industry as a core customer base. Over time, Quest expanded its product offerings to include items like low-carb, high-protein chips and pizza, further solidifying its presence in the health food market.

In October 2016, Tom Bilyeu departed from Quest Nutrition to launch Impact Theory, a media company aimed at empowering individuals through content focused on personal growth and mindset development. Together with his wife, Lisa Bilyeu, Tom embarked on this new venture, seeking to inspire and motivate others to achieve their full potential.

Tom’s entrepreneurial success has been accompanied by a prominent presence on YouTube, where he shares insights and interviews with successful individuals in personal development and business. His YouTube channel boasts nearly 4 million subscribers and generates significant monthly earnings.

What is Impact Theory University?

Impact Theory University (ITU) is an educational platform with a mission to empower individuals to achieve their full potential, ITU offers a range of courses focused on mindset development, personal growth, and entrepreneurship.

Course Offerings

ITU offers two main tracks: the Mindset Track and the Business Track. The Mindset Track delves into the importance of cultivating a positive mindset, resilience, and personal growth. It includes classes on eliminating negative thought patterns and fostering a growth-oriented mindset.

The Business Track draws from Tom Bilyeu’s entrepreneurial journey and covers essential topics such as starting and scaling a business, acting as a CEO, and building sustainable business practices. While the emphasis is on mindset development, the Business Track provides insights into practical strategies for entrepreneurship.


Impact Theory University now offers two subscription options for accessing their core courses and additional features.

The Core Course Access, priced at $99 per month. This pass includes access to the Mindset Masterclass with 37 classes and the Business Masterclass with 33 classes, along with access to all future core courses and updates.

For those seeking a more extensive experience, the Courses, Coaching & Community option is available for $119 per month, provides with an All Access Pass. This package includes everything in the Core Course Access, along with additional features such as coaching by Tom Bilyeu, weekly live Q&A sessions with Tom, replays of Q&A sessions, participation in the ITU Book Club Mastermind, and access to the ITU Community.

The community features a 24/7 Zoom Cafe, community challenges, and accountability groups.

These prices are subject to change and may vary based on any promotions or updates by Impact Theory University.

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Impact Theory University Review Price

Are their courses for you?

Impact Theory University is primarily targeted towards individuals who are interested in personal development, mindset training, and entrepreneurship.

Who It May Be Suitable For

  1. Entrepreneurs and Business Owners:
    Impact Theory University can benefit entrepreneurs and business owners who are looking to develop a resilient mindset, enhance their leadership skills, and gain insights into scaling their businesses.
  2. Aspiring Entrepreneurs:
    Individuals who aspire to start their own businesses can benefit from the practical business education and mindset training offered by Impact Theory University. It provides valuable insights into the entrepreneurial journey and equips aspiring entrepreneurs with the knowledge and skills needed to navigate challenges and achieve success.
  3. Personal Growth Enthusiasts:
    Those interested in personal development and self-improvement can find value in Impact Theory University’s courses. It offers strategies for overcoming limiting beliefs, fostering a positive mindset, and achieving personal growth in various aspects of life.

What Not to Expect

  1. Step-by-Step Business Plans:
    While the Business Track covers essential business concepts and strategies, don’t expect detailed, step-by-step business plans for launching specific types of businesses. The focus is more on mindset development and fundamental business principles.
  2. Get-Rich-Quick Solutions:
    Don’t expect instant wealth or overnight success. Impact Theory University emphasizes the importance of hard work, persistence, and resilience on the entrepreneurial journey.
  3. Personalized Coaching:
    While coaching sessions are offered, don’t expect highly personalized one-on-one coaching tailored to individual needs. Coaching sessions may be conducted in group settings and may not address specific individual challenges in depth.

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Is it Legit or a Scam?

While considered a legitimate course, criticisms exist regarding its emphasis on mindset over practical business tactics. They say it focuses too much on improving your mindset and not enough on teaching practical business skills, like how to build a website or get more people to visit it. They feel like they can find better help for these things, like what Tom is teaching, for free on YouTube.

So, for those who want to learn those specific skills elsewhere, Tom’s free YouTube channel might be a better option than paying for courses at Impact Theory University.

Some Criticism about Impact Theory University

Balance Between Mindset Training and Practical Business Skills
While mindset training is undoubtedly valuable, some individuals may feel that there is insufficient emphasis on practical business skills such as marketing, finance, or operations. Along with the concerns are about the applicability of the content to real-world business challenges and the extent to which participants can translate mindset principles into tangible business outcomes.

Pricing of the Courses
Critics of Impact Theory University often tend to specifically focus on or pay attention to the pricing of its courses. Some individuals feel that the subscription fees are too high, especially when compared to other online learning platforms or resources available for free. For those with limited funds or who aren’t sure if the courses are worth the price, these concerns can be important to think about before signing up.

Availability of Similar Content for Free
Some people might wonder why they should spend money on Impact Theory University’s courses when they can find similar stuff for free on YouTube or other websites. They might worry that ITU doesn’t offer anything special or unique compared to all the free resources out there, especially since many of those resources come from well-known experts and trusted sources.

These concerns make them question whether paying for ITU’s courses is really worth it when they can access so much content for free elsewhere.

Effectiveness of the Courses
People might worry if Impact Theory University’s courses really help them improve and achieve their goals. They might wonder if the lessons actually fit their needs and challenges.

If they don’t see big changes in their mindset, personal growth, or business success after finishing the courses, they might start doubting if the programs are really effective. This kind of doubt can come up if they feel the content didn’t meet their expectations or if they didn’t get the results they hoped for.

These concerns about the effectiveness of Impact Theory University’s courses is relevant because it reflects their expectations and desires for personal and professional development. When investing time and money into educational programs, it’s natural for people to want to see tangible results and meaningful outcomes.

If participants feel that the courses do not adequately address their specific needs or fail to deliver the promised benefits, their concerns are valid as they directly impact their satisfaction and perceived value of the program.

Impact Theory University Review Founder Tom Bilyeu


The value of Impact Theory University lies in personal development rather than practical business skills. It may not be the ideal choice for those seeking step-by-step guidance on building an online business from scratch. They don’t teach any of that.

While the courses offer valuable insights and strategies, they may not address every individual’s unique circumstance or specific challenges. Always manage your expectations and it’s important to approach the content with an open mind and be willing to adapt the teachings to your own situation.

Before leaving…

If you are serious about starting your own online business, I highly recommend you to check out my #1 recommendation.

This is simply the BEST business to start right now and it made me $30,391 in the last month alone. (*and sky’s the limit*)

Go here to start leasing leads to small business owners and become a digital landlord

Best Business To Start >>