eCom Elites Review

Ecommerce has emerged as a dynamic avenue for entrepreneurs to carve their niche and thrive in the digital landscape. Among the various models, dropshipping has gained significant popularity, offering a low-risk and flexible approach to launching an ecommerce venture.

Entrepreneurs often seek guidance to navigate the intricacies and achieve its profitability because the success in dropshipping hinges on strategic product selection, effective marketing, and seamless operations.

So we have Franklin Hatchett right here with his Ecom Elites, a comprehensive online course tailored for those looking to master the art of dropshipping and build successful ecommerce businesses. 

In this review, we’ll delve into the key components of eCom Elites, exploring its strengths, potential drawbacks and its overall effectiveness as a resource for aspiring ecommerce business owners.

But before getting into the review…

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About Ecom Elites

eCom Elites

eCom Elites is an online training program made by Franklin Hatchett, designed to guide aspiring online business owners through the process of starting and scaling their own ecommerce businesses.

It primarily focuses on the dropshipping business model and is structured into different modules, covering various aspects of building and running a successful ecommerce store, mainly on Shopify. Modules include topics on niche selection, Shopify store setup, product research, Facebook advertising and scaling techniques for plans for the future.

Ecom Elites is a combination of video tutorials, case studies and practical real-world insights based on Franklin’s own experiences in the ecommerce industry. It also has a private Facebook group, a community where members can interact, ask questions and share experiences to broaden each and everyone’s perspective.

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Franklin Hatchett Overview

Franklin Hatchett

Franklin Hatchett is an entrepreneur and online marketer who has made a name for himself in the ecommerce space. He gained recognition for his expertise in dropshipping and has shared his knowledge through various online courses, most notably was what I’m writing a review about right now, eCom Elites. 

He is known for his practical and hands-on approach to teaching, providing step-by-step guidance on setting up and running successful ecommerce businesses. Franklin’s content covers topics such as product selection, Shopify store optimization, and effective digital marketing strategies, with a focus on platforms like Facebook for advertising.

Franklin is nearing 600K subscribers in his YouTube channel where he offers free actionable insights and real-world examples in the realm of ecommerce to help aspiring entrepreneurs navigate the complexities of the ecommerce landscape. 

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Inside Ecom Elites

eCom Elites Dropship Model

Ecom Elites consists of 10 different modules, estimated to be finished in a long duration of 34 hours (depending on the participant).

Module 1: Creating Your Store

It’s time to start your ecommerce journey. You’ll be able to learn the processes involved in setting up your store on one of the most popular ecommerce platforms, Shopify. Step-by-step instructions include:

  • Creating an account
  • Choosing a theme
  • Customizing the design

After these things, you’ll be taught about how to optimize the store that you’ve created. Adding payment gateways and such, for better user experience and higher conversion rates. Additional process is for choosing a domain name, for branding purposes.

Module 2: Sourcing Products

Before sourcing products, you should already have something in mind about your chosen niche, considering factors like market demand and competition. Once that’s done and decided, you move on to sourcing products and identifying reliable suppliers.

It is essential for your ecommerce store to find the perfect product, combined with the perfect supplier to make informed decisions and make a long lasting relationship. Not just that, it also improves business reputation and competitiveness amongst the same businesses in your chosen niche.

Module 3: Facebook Traffic

This module is designed to equip you with knowledge and skills needed to leverage Facebook as a powerful source of traffic for your ecommerce business. Topics included are:

  • Facebook Advertising – setting up and running effective Facebook ad campaigns.
  • Audience Targeting – reach relevant audience for your product.
  • Ad Creatives and Copywriting – creating attention grabbing visuals and ad copy that resonates with your target audience.
  • Budgeting and Scaling – learn when and how to scale your ad campaigns to save time and money.
  • Retargeting – learn how to bring back customers who have interacted with one of your ads before to build connection and eventually have more recurring sales.
  • Ad Analytics and Optimization – will show and teach you how to use analytics tools to measure key metrics to make data-driven optimization and improvements.

Module 4: Instagram Traffic

Just like Facebook, you can also leverage the popularity of Instagram to your advantage. It also offers different advertising techniques to drive traffic to your store. It includes:

  • Instagram Ads – learn to create visually appealing ad creatives and make use of Instagram to target specific audiences.
  • Visual Content Creation – create high-quality photos and make HQ videos that showcase the products you sell.
  • Influencer Marketing – collaborate with influencers who have a significant amount of followers to promote your product.
  • Hashtag Strategies – the use of hashtags(#) on Instagram can boost your product/store’s visibility when used the right way.
  • Instagram Shopping Features – learn how to streamline your store through Instagram Shopping, where customers can also order your product on this social media platform.
  • Community Building – there are a lot of gurus out there that have a huge following on Instagram.

Module 5: Email Marketing

You’ll know the importance of having an email list and how to go about doing it for the success of your ecommerce business. It includes strategies for capturing email addresses from website visitors, customers, and other interested parties. 

Once you have an email list, it’s time to do email marketing. Making promotional emails, product launches, newsletters, and more are what you’ll learn in this module. 

Knowing about email marketing adds value for the success of your ecommerce store. Building customer relationships, driving sales, and maximizing the impact of your ecommerce business are just some of the advantages of mastering it.

Module 6: Chatbot Traffic

Never seen like anywhere before. A Chatbot system drastically enhances the customer experience and other various aspects of online shopping. It can serve as a virtual assistant, providing instant support to users, answering FAQs, and guiding them through the shopping process. It adds a layer of interactivity and personalization, helping users feel more engaged with the brand.

It also can facilitate efficient communication, leaving no delays on answering queries from customers, which sometimes makes them lose interest in shops that are slow to respond. Having chatbots not only enhances customer satisfaction but also contributes to operational efficiency for your ecommerce store.

Module 7: Funnel Traffic Foundation

Franklin offers you ready-made funnels that you can easily edit and use right away. Having a well-designed funnel your ecommerce store will not only drive traffic but also ensure that it is highly targeted and more likely to convert into satisfied customers.

Module 8: Google Ads Traffic Explosion!

Google Ads offers a versatile platform where businesses can create highly targeted advertisements that appear in search results, websites, and across the Google platform. It has the ability to capture users actively searching for products, ensuring that your ads are presented to an audience already expressing interest. 

Module 9: Organic Google Traffic

If you’re on a tight budget, then this module is for you. These are unpaid search engine results, which is a testament to a website’s visibility and relevance. Practicing strategies in SEO is important to ensure that your store ranks prominently for relevant keywords. Well-optimized product pages, informative content and a user-friendly website contribute to higher organic rankings. 

Module 10: Top Secret

Top secret is top secret. What more can I write? Franklin says that there are videos that are only available here, never been seen anywhere on the internet. Videos that can give you an unfair advantage over your competitors and through your ecommerce journey.

eCom Elites Price

eCom Elites costs $197 for the Standard plan and $297 for the Ultimate plan, both only requiring one-time payment without recurring fees.

eCom Elites Refund Policy

And since all of these modules are estimated to be finished within a 34-hour period, you have a 30-day money back guarantee but with certain conditions. 

  • You must go through at least 50% of the program
  • Have already set up a running shopify store
  • Must be part of the private Facebook group

If any one of these conditions doesn’t check out, then you’re not eligible for a refund.

Pros and Cons


  • Includes free traffic methods like Organic Google traffic, for people who are on a tight budget.
  • There are a lot of resources included, especially on different platforms to make ads from.
  • Price is not much of an issue compared to other Shopify and dropshipping programs out there.
  • This program is good for beginners, especially when it comes to how Franklin made each video easy to understand and follow through. 


  • Program cost is not an issue, but starting an ecommerce business still requires upfront cost and additional costs for ads and such.
  • Since the Facebook platform is constantly changing, some pointers in his videos might not align to what you actually see at present.
  • It only has 1 sourcing place, which is AliExpress, where most of the online business owners are getting their products from so competition cannot be dodged.

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Franklin Hatchett’s eCom Elites offers a comprehensive and practical guide for individuals venturing into the dynamic world of ecommerce. With a focus on dropshipping and leveraging platforms like Shopify, the course covers crucial aspects ranging from niche selection to advanced marketing strategies.

The program is more inline with beginners, so if you’re already a seasoned online business owner and want to learn more advanced strategies to scale up your business, then this might not be for you. 

Before leaving..

If you are serious about starting your own online business, I highly recommend you to check out my #1 recommendation.

This is simply the BEST business to start right now and it made me $30,391 in the last month alone.(*and sky’s the limit*)

Go here to start leasing leads to small business owners and become a digital landlord

Best Business To Start >>